WORLD ORIGINAL HAT

In person, the Benizo Hat has been celebrated by hundreds of our clients wanting to make a World Original statement. Below is how it came to be.

FAMOUS FOR THE RIGHT REASONS

BENIZO FEDORA

Only hangs on the letter B & O

In 2004, before the first shutter clicked, Benizo made a forgotten hat the symbol of Beauty & Originality.

Feminine to the core

At a conscious, or heightened perspective, it's shaped for no BS, and all BU freedom-of-expression.

REvolutionary BEAUTY

It's not easy to BU, but if you choose to be, we'll make sure it's World Original.

THE OFFICIAL CROWN OF FEMININE QUEENS

FEDORA is Crowned & Sashed on top of a worldly shaped foundation, or like the letter “O” for Originality. From one’s higher conscious, the crown is shaped true to a woman’s core, rising from the earth with unfiltered defiance.

Historical Fact:
The Fedora became popular among the women’s suffrage movement which led to
Congress passing the 19th Amendment on June 4, 1919 and ratified on Aug 18th, 1920, giving women the right to vote.
 

FUN FACT:
Throughout our brand we only hang our hat on the letters “B” or “O”  (for Beauty & Originality).

Shaped true to her feminine core, the Fedora represents a Feminine Queen’s unfiltered beauty and her freedom of expression.

POWER TO BU

FEDORA

Benizo’s Power to BU process begins and ends with the intent to find and free the beauty behind the image, or better known as her Feminine Queen.

Are you ready to be crowned Miss World Original, or Miss BU-tiful? How about Miss Fedora?

Who is it for?

Are you feeling pressure to divide your Sex Appeal & Beauty from one another, to attain a status, title, or freedom to BU? Don't let another day go by. It took two decades before Benizo had the courage to pursue this inner voice and almost left it as a "crazy idea." If you're reading this, I believe you're worth the shot. You just have to choose to BU.