In person, the Benizo Hat has been celebrated by hundreds of our clients wanting to make a World Original statement. Below is how it came to be.
crowned & Sashed IT BECAME A SYMBOL OF BEAUTY
The Fedora is hat with an indendented CROWN that is SASHED on top of a circular shaped brim. Although the Crown & Sash are symbols of beauty in society; a deeper look revealed to Benizo the Fedora was the original symbol and a revolutionary brand was born,.
It is a feminine name derived from the Greek word theodoros, meaning "gift of God."
It became the symbol of the first wave of feminism (when women earned the right to vote in America.)
Tom Landry coached the Dallas Cowboys (1960-1988) and spoiled his fans with 20 consecutive playoff years, 5 Super Bowl appearances and a revolutionary style that is still used by teams today ( We Love Originals). His iconic image in a Fedora, and his impact on young Ben lives on today.
WHERE WE CHOSE TO HANG OUR HAT
In 2004, Benizo added the Fedora to honor Beauty & Originality. For that reason, you'll find it hanging only on the letters (B) & (O) on our logos; and exclusively used in our sessions to honor the most BU-TIFUL.
Don't forget to ask about using the Benizo Fedora as an additional look to your statement.