UNLEASH THE POWER TO BU
Benizo is an artist, coach, and cheerleader empowering women to be the most BU-TIFUL version of themselves. Because Beauty is in your Uniqueness, he set out to invent a brand dedicated to the World Original in you.
There's no surpise when it came time to choose Benizo's brand color, it clearly had to be Orange-inal (Original.)
NIZO means Individual; so when we decided who we wanted to "BE" we chose to BE-NIZO.
In 2004, Benjamin Urcuyo (BU) invented a name for spelling purposes, and to redefine his artistic journey focused on the BU-TIFUL originality of each individual; with only two rules in mind; (1) contain his original name "Ben" and (2) be "Unique." Benizo.com was born.
THE REVOLUTION OF A WORLD ORIGINAL
Although pageants as we know them had been around since 1921, it wasn't until 2006 when Benizo was asked to photograph a Beauty Queen. Focusing on her "World Original" Beauty the results were Revolutionary.
Unstrapping the sash from its seatbelt position; the crown from a single point of view; her curves flowed true to the rhythm of her heart, giving her proof she was free from a predefined image, and once and for all assuring her she was the "Queen of her Beauty."