Benizo Brand Philosophy

ABOUT BENIZO

Benjamin Urcuyo (BU) understood the power of art to help Women free themselves from the image others defined for her. One day he picked up a camera and (no pun intended) it clicked. By focusing his lens on her uniqueness he could shift her vulnerabilities into her greatest strength.

About Benizo

UNLEASH THE POWER TO BU

Benizo is an artist, coach, and cheerleader empowering women to be the most BU-TIFUL version of themselves. Because Beauty is in your Uniqueness, he set out to invent a brand dedicated to the World Original in you.

There's no surpise when it came time to choose Benizo's brand color, it clearly had to be Orange-inal (Original.)




THE NAME

NIZO means Individual; so when we decided who we wanted to "BE" we chose to BE-NIZO.

In 2004, Benjamin Urcuyo (BU) invented a name for spelling purposes, and to redefine his artistic journey focused on the BU-TIFUL originality of each individual; with only two rules in mind; (1) contain his original name "Ben" and (2) be "Unique." Benizo.com was born.



THE REVOLUTION OF A WORLD ORIGINAL

Although pageants as we know them had been around since 1921, it wasn't until 2006 when Benizo was asked to photograph a Beauty Queen. Focusing on her "World Original" Beauty the results were Revolutionary.

Unstrapping the sash from its seatbelt position; the crown from a single point of view; her curves flowed true to the rhythm of her heart, giving her proof she was free from a predefined image, and once and for all assuring her she was the "Queen of her Beauty."




Full Story in Photo Gallery