WELCOME TO THE BRAND BORN TO BU.
IN 2004, WHEN BENJAMIN URCUYO
The key to a healthy and well balanced woman is not her image, but her honesty and courage to be true to herself.
Benizo pictured this key as he set out to unlocking the most empowering inspiration on Earth. Many late nights and caffeinated drinks later his vision came to fruition. For the first time in the 85 year history of beauty queens, the sash and crown free-flowed with a sexy, honest artistic-flare. Unlike anything the world had ever seen before, his style, purpose, and image would set the stage for a stronger, more conscious woman.
ABOUT THE ARTIST
Born to BU is only fitting for an artist who opposes mainstream that happens to favor results over substance. Popularity contests mean little in defining beauty because popularity will always favor itself over heart. On the contrary, the heart doesn't care about popularity, it beats naturally to its own rythm. So this is how the story begins.
As young as he can remember, Ben was profoundly filled with questions about originality, beauty, and the purpose behind this thing called life. Unsure of what to do with this he went on expressing himself in sports and day to day living. He contemplated marketing for a career choice, but thought that this would only encourage selling over purpose. It wasn't until his late 20's that these nagging questions demanded attention. He quit his web designing job and without a clue of what was next, he surrendered himself to the sounds which had been nagging at him throughout his life.
After giving photography a shot (no pun intended), it became clear by the results that he had an eye for this. However no matter how happy his subjects were at the result, the prevailing inspiration that drove Ben to make this a career was the reason. He saw that he could help others see honestly within themselves, rather than only an image of themselves.
The fedora originated for women, and became most notably popular for women’s rights activist. Eventually the fedora became popular amongst men, replacing the flat cap and top hat. It reached its most popularity for men in the 1920’s-1940’s. It stayed in style in the 40’s and 50’s thanks to Hollywood movies starring names such as Humphrey Bogart, Cary Grant, and Frank Sinatra. However, it was Tom Landry, coach of the Dallas Cowboys between 1960-1988 who left a lasting impression on young Ben. Inspired by his never-changing calm, unwavering focus, and a sense of true purpose the fedora solidified these qualities. Years later his favorite music artist Michael Jackson returned the fedora to the stage. However, in 2003-04, when Ben was developing his logo and deciding on what symbol to use, the fedora was nowhere near a fashion style. To an artist opposing mainstream, it is certain he would have looked in another direction for his signature mark. For thousands of images, thank goodness it worked out.
These qualites mean the world to Benizo, so when he set out to create images for the future, he invented a signature style that would give individuals a stage by which to express themselves true to their heart. Not from outside inspiration or a tradition of sorts. No, 100% authentic, real, honest, raw expressions from the core. We never intend to stop photographers who look outside for inspiration, or even artist who steal for ideas, we're too busy focusing on what matters most. Creating images and honest confidence born to BU. And we love it!
THE REASON BENIZO FIRST PICKED UP A CAMERA WAS TO DISCOVER, EXPRESS, AND CELEBRATE THE AUTHENTIC BEAUTY IN OTHERS, AND IN HIMSELF. OVER A DECADE LATER, IT'S STILL THE REASON BEHIND EVERYTHING WE DO
\ə-ˈthen-tik, ȯ-\ \ˈbyü-tē\
1: the passion ignited from within an individual
2: a free-spirited style, unprecedented and unique
3: quality greater than the fear of others' misguided perceptions
1: to celebrate originality, true to one’s own spirit
2: to replicate no-one
3: to be YOU
CONTACT BEN TODAY
Each Benizo Photo Session is dedicated to the Authentic Beauty within. Today you can probablly find Benizo editing his works of inspiring clients, or making new friends, or maybe having friendly debates about how to stay true your journey. Most of all, youll find him standing up to the qualities that make up the brand your image was born to deserve.
If you're interested in working with Benizo and stepping in front of his camera for the first time, or the tenth,
Email the following to...